Erica TorresTemplate vs custom built website, which one do I need?Your website is a valuable business asset. It’s the digital shop window for your brand. Not sure where to start when it comes to sprucing…Oct 8, 2020Oct 8, 2020
Erica TorresThe continuing rise of functional beveragesPicture this, you’re at the supermarket doing your weekly grocery run. As you glide down the beverage aisle you see an assortment of…Oct 7, 2020Oct 7, 2020
Erica TorresDo I have a marketing problem or a branding problem?Some (or most) businesses often think branding and marketing are one and the same. How do we know this? Well, because we see and hear you…Oct 7, 2020Oct 7, 2020
Erica TorresHow to choose the right name for your brand as a start-upYour brand’s name is quite possibly one of the biggest decisions you’ll make when starting your business.Oct 6, 2020Oct 6, 2020
Erica TorresThree activities you can do in isolation that are good for both your soul and businessWith social distancing practices hard in place and isolation still on the cards for the time being, we’ve been afforded more time than…Oct 6, 2020Oct 6, 2020
Erica TorresWhy now is the time to level up your brandThe world has changed a lot in the last month. For some brands, this current climate has only made a dent in their plans, but for others…Oct 6, 2020Oct 6, 2020
Erica TorresHow and what to communicate for your brand during a time of crisisSo, you’ve landed yourself in some hot water hey? Maybe your warehouse has burnt down, you’ve been a naughty little thing and suffered a…Oct 5, 2020Oct 5, 2020
Erica TorresFive things stopping your business from moving forwardWe have a confession to make, this blog came about as we were personally pondering what might be holding us back in business. As we sit…Sep 30, 2020Sep 30, 2020
Erica TorresFive things branding can’t fix, no matter how good it isBranding does wonders for business, there’s no denying that. What it can’t do however is wave a magic wand over flawed products, snake oil…Sep 30, 2020Sep 30, 2020
Erica TorresFive major pain points branding can help solveHave you ever wondered exactly how branding can help your business? Maybe you’re feeling stuck, you know that something needs to change…Sep 30, 2020Sep 30, 2020
